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Fighting the Secret War- Online Fraud

CEO of ecommerce supplier, Actinic

here’s a hidden battle going on between online merchants and fraudsters. In the US, fraud is now around $4bn per annum, according to CyberSource’s latest report. The good news is that after years of advancing fraud, merchants are slowly starting to turn the tide.

From the merchant’s perspective, it’s important not just to reject everything that looks suspicious, but to get a balance between fraud prevention and losing good business. It’s also key to remember that fraud varies greatly between different product sectors. For example, most of us would instinctively feel that fraud would be a big problem selling unblocked smart phones. However, I have known merchants selling bibles and model trains to suffer as well. Assumptions can be dangerous.

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Securing Future Business Growth with IPv6

The total depletion of IPv4 address pool is close; however, a recent European Commission (EC) survey highlighted an alarming lack of leadership regarding Internet development, as many businesses are still not ready to adopt IPv6, the next generation of IP addressing.

icon Every device linked to the Internet needs an IP address to enable it to connect with the rest of the network. IP addresses are therefore critical to the infrastructure of the Internet. Yet, the biggest threat that the Internet faces today is that we’re running out of the current form of IP addresses, IPv4. Very soon, we will see the pool of unassigned IPv4 addresses shrink to less than 10 per cent, and it’s been estimated that the IPv4 pool will be completely depleted by 2011.
icon The explosive growth of the Internet and adoption of networked digital devices worldwide has led to this IP address exhaustion. The technical community has been aware of this issue for many years, and, recognising that a new version of the addressing protocol system was required to meet future demand, developed the next-generation of IP addresses, IPv6, in the mid-1990s.
Unlike IPv4 addresses, of which there are only 4,294,967,296 in total, IPv6 addresses have a longer format, allowing for about a trillion trillion, trillion,  or 340,282,366,920,938,463,463,374,607,431,768, 211,456 addresses in total. Because of its longer format, IPv6 allows for more devices to connect to the Internet and helps safeguard the continuing expansion of the Internet generated by the growth in the number of networked devices.

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Search Engine Marketing. Do you really need it?

The following video briefly explains the importance of Search Engine Marketing for your online business.

As the video explains, the Internet is crowded with information. How do 1 billion internet users find your products or services through the Internet without getting lost in the process? The answer is Search Engines.

Being listed on search engines is not sufficient at all. Almost 90% of Internet users rarely browse the later pages of search results. With Search Engine Optimization you can make sure you are visible within the top search results in search engines.

Interested in online paid advertising (PPC)?

For more information and professional Search Engine Marketing and Optimization services, visit The Internet Agency.

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Google announces cloud storage space for Google Docs

Google has recently announced via its blog that its offering additional storage space through its Docs applications.

Earlier a Google Docs user had to email files to themselves, which is particularly difficult with large files, to upload files.  Now you can upload to Google Docs any file up to 250 MB. In addition you will have 1 GB of free storage for files you don’t convert into one of the Google Docs formats (i.e. Google documents, spreadsheets, and presentations), and if you need more space, you can buy additional storage for $0.25 per GB per year.

Lkspace which is part of Zeelabs, specializes in Google products and hosting Google solutions on your corporate domain. For more information please contact us on +94 777 005768.

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Happy 2010 from Zeelabs!

On behalf of the entire Zeelabs, The Internet Agency and LKspace staff, I would like to wish all our visitors a very happy and prosperous new year!

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Google starts Geo Targetting for Websites

When people need to figure out which country a search result is from, they usually look at the domain name (.lk, .br, .cn, etc). These will give users a good idea, but what if the domain has a more popular .com or .net name? How can googlers find out what country a search result is from?

Google-geo-tagging
This feature only works if your domain is in a .com , .net or similar generic domains. Furthermore, once you subscribe to Google Webmaster tools you can specify which country you need to target on your own website.

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Google’s Chromium Operating System (Security Update)

Google plans to use a combination of system hardening, process isolation, verified boot, secure auto-update and encryption to stop malicious hackers from planting malware on its Google Chrome OS.

The Google Chrome OS will be using  process sandboxing as the key weapon in a series of anti-exploitation mitigations and attack surface reduction techniques just like the Google Chrome browser. The end goal is to recover from a successful by simply applying an update and rebooting the infected machine.

In the short term, Google Chromium OS will look to thwart an “opportunistic adversary” who is attempting to compromise an individual user’s machine and/or data.

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Web Guidelines and standards

When people throw around phrases like ‘DDA compliant’, what do they mean? After a couple of years talking about specific accessibility issues, it’s about time we covered the standards and guidelines that people refer to.
Most .net readers know of the W3C: the source of standards we use every day, such as HTML and CSS. But not so many people know that a significant part of the W3C is the Web Accessibility Initiative (WAI), which not only produces accessibility standards (or ‘guidelines’), but also checks other standards for accessibility.
The granddaddy of accessibility standards are the Web Content Accessibility Guidelines (WCAG 1). These came out in 1999 and have formed the standard list of web accessibility requirements for almost 10 years. While some checkpoints are woefully out of date (such as requiring that forms are pre-filled with a default), the concepts behind them really haven’t changed in that time.
The upcoming WCAG version 2 is essentially rewriting the guidelines to be technology agnostic, allowing for technologies like Flash and scripting more easily. The document sets out ‘success criteria’ for meeting these guidelines, based on how they work rather than the detail of the technology.
Other accessibility standards from the WAI are for authoring tools (such as content management systems) and user agents (for example, browsers and screen readers). These are the other aspects of creating and using websites, and reading about them can help you understand who’s responsible for which aspect. To enable accessibility for Ajax-style interactions, you can use the WAI-ARIA.
The process that W3C guidelines go through is incredibly thorough and when I find research from people looking at specific issues (age related disabilities, for example), their conclusions almost always match the WCAG guidelines. With the W3C’s being the most inclusive and thorough, other accessibility standards are usually based on WCAG.
In the US they have ‘Section 508’ legislation, which is essentially a sub-set of WCAG, and should be applied to any web technology bought by the government there. In the UK, the Disability Discrimination Act barely mentions websites and doesn’t refer to the W3C’s guidelines. However, guidance documents issued since do include websites and a case is very likely to refer to the W3C. Still, it’s worth remembering that there’s no such thing as DDA compliant!
For the less technically inclined, the great acronym ‘PAS78’ was a document aimed at helping people procure accessible websites. Since then, the British Standards Institution has set out to transform PAS 78 into the first British standard for web accessibility. The aim is to complement current technical guidelines and provide relevant information, and it’s currently undergoing public consultation. Read Web Accessibility: Web Standards and Regulatory Compliance (Apress) for more about the legal and standards aspects.

When people throw around phrases like ‘DDA compliant’, what do they mean? After a couple of years talking about specific accessibility issues, it’s about time we covered the standards and guidelines that people refer to.

Most .net readers know of the W3C: the source of standards we use every day, such as HTML and CSS. But not so many people know that a significant part of the W3C is the Web Accessibility Initiative (WAI), which not only produces accessibility standards (or ‘guidelines’), but also checks other standards for accessibility. Read More

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Business Email solutions by LKspace

At Lkspace, we offer sophisticated email solutions thats powered by Google to rid you of all the hassle associated with hosting your own emails. Talk to us for more information.

Lkspace Google Apps

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Is your website exposed to Link Building portals?

Tired of seeing less online traffic reaching your website? Link Building could be the answer for you. When more links from websites are pointing towards your website, you can expect traffic to naturally reach your domain. Let us @ THE INTERNET AGENCY help you with achieving this.

Link Building

Contact us today at info@agency.lk or +94 11 5571300 for more information.