As landing a high ranking through search engine optimization grows more competitive by the day, often blocking small-to-medium-sized enterprises from achieving top spots online, more businesses are turning to social media to find new customers.
Many customers, meanwhile, are also starting use the search functions on Twitter, Facebook, and LinkedIn in addition to getting referrals from their friends and contacts, said Heather Logrippo, chief executive oficer of Expose Yourself Public Relations.
“Websites are like businesses cards,” Logrippo told the E-Commerce Times. “They are great to show people at first glance who you are. However, consumers want more up-to-the-minute information, and want to see how others interact with your business.”
Social media, therefore, should play an important role in marketing for almost any business, Logrippo said. “This new medium isn’t a fad and it’s not going away.”
Early adopters of social media will be legions ahead — similar to those who first got websites, she said, noting that older sites are often ranked higher than newer websites.
Every device linked to the Internet needs an IP address to enable it to connect with the rest of the network. IP addresses are therefore critical to the infrastructure of the Internet. Yet, the biggest threat that the Internet faces today is that we’re running out of the current form of IP addresses, IPv4. Very soon, we will see the pool of unassigned IPv4 addresses shrink to less than 10 per cent, and it’s been estimated that the IPv4 pool will be completely depleted by 2011.
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